Risk communication on avian flu biosecurity: social research, audience segmentation, and communication strategy for an EU awareness‐raising campaign

European Food Safety Authority (EFSA), Anthony I. M. Smith, Angela Bearth, Mario Mazzocchi, Tom Jansen, Wim Verbeke, Francesca Avanzini, Alessandro Broglia, Joana Isabel Sousa Lourenco, Giorgia Zamariola, James Ramsay